Cristina Guerrero Fernández is a Barcelona-born creative director whose practice is rooted in a transdisciplinary way of thinking.
With over a decade of experience across design, responsible fashion, and contemporary art and culture, she brings a holistic, research-led approach to crafting narratives that challenge conventional perspectives.
Cristina’s work delves into the intersection of art, culture, and storytelling –combining a sense of curiosity with conceptual depth. Through the exploration of a range of mediums, including creative and art direction, research and visual research, design and writing – she translates abstract ideas into meaningful, multi-dimensional outcomes that inform and connect with audiences.
Cristina’s expertise also spans strategy and forecasting, with a focus on design, sustainability, and culture. Cemented by her leading role in research and insights at Brunsdon Studio, an award-winning architecture firm, Cristina has a sharp ability to compile and communicate complex findings and contribute to forward-thinking solutions, helping clients navigate the evolving landscape of their industries.
CLIENTS
Adidas, Assemble Papers, Bassike, C.Gallery, Eileen Fisher, Ellen MacArthur Foundation, ESSEN, Great Dane Furniture, HARA, JANE Magazine, Laker, Lee Mathews, Mara Hoffman, Mercedes-Benz, NON, Lenzing Group, Lucy Folk, Pan After, Patagonia, Pernod Ricard, Reformation, Simuero, Song for the Mute, Thankyou, The Lissome, The Local Project, Thinking Mu, and Zara (Join Life).
CONTACT
cristina@uddestudio.com
Instagram, LinkedIn
(Represented by The ARTL-NE)
SERVICES
Creative Services
creative direction, art direction
set design & visual storytelling
shoot production & team coordination
copywriting (brand narratives, editorial content)
Design + Strategy
design direction & moodboarding
trend forecasting, future insights
sustainable material sourcing, circular economy (advisory)
fashion & textile design
Research & Writing
cultural research, visual research & analysis
articles, interviews & specialised publications
strategic insights for brand and project development